When Grey Goose first launched, the brand specifically shipped bottles out to bars in wooden crates as opposed to cardboard boxes like most other liquor brands. Just a year after its initial release in 1997, it was named the best tasting vodka in the world by the Beverage Tasting Institute. It was pretty much smooth sailing for Grey Goose from the beginning. Though some subscribe to the belief that the brand’s name was inspired by the many geese that drink from the fountain in front of Hôtel de Ville in Cognac, France, Frank himself said it was inspired by a German white wine with the same name. There were no geese involved (or harmed) in the naming of Grey Goose. If Frank wanted a French luxury brand he could charge almost double the normal price for, at least the process is faithfully “French.” This excludes the L’Orange flavor, however, which is made using oranges from Florida. Even the fruit used to make Grey Goose’s fruit flavors - Le Melon, Cherry Noir, and La Poire, for example - are grown in France. And then there’s the fact that the water it’s made with is filtered through limestone from the Champagne region. The wheat for Grey Goose is grown in Picardy and distilled there, before being sent to Cognac for filtration. And what’s more posh than France, the home of Champagne and Burgundy? There is a connection to France within the vodka’s production. He wanted a vodka American consumers would immediately associate with luxury. But Frank chose a place specifically against tradition - as in, not Eastern Europe. As vodka is made by stripping alcohol of most of its congeners and funky flavor compounds, it can be made almost anywhere. Grey Goose is distilled in Picardy, France, but not because of any specific regional interest. Frank simply aimed to fill a gap he noticed in the beverage market: high-end vodka. There wasn’t a particular recipe or method that drove the creation of Grey Goose. Grey Goose’s creator was all about French decadence and luxury. Frank had actually come up with the name first, and the rest - including the actual vodka - followed. The brand preceded the booze.īefore a single drop of Grey Goose had been distilled, the brand was already in the works. With a little help from a squadron of liquor ladies dubbed the “Jägerettes,” Frank brought us all the pleasure of knocking back shots of a rich, dark German liqueur in far too large a quantity. It wasn’t overnight, but Frank saw some promise in the stuff, and by the mid ‘80s, so did college kids. Among his first product successes? Jägermeister. Sidney Frank, the same guy behind the “Grey Goose” concept, started his importing company in 1972. The “French” vodka - which is currently produced in France - was originally the brainchild of American businessman Sidney Frank, billionaire founder of the Sidney Frank Importing Company.
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